This post was originally published on IBM's Midsize Insider blog on 5.9.12.
First the good news: Internet commerce is a level playing field in which midsize companies can compete with large corporations.
Now the not-so-good news: Empowered customers have more influence than ever. Retailers need to be able to predict market disruptions quickly and react accordingly – or risk losing control over their brands.
IBM Smarter Commerce helps midsize companies optimize every phase of the commerce cycle. It can help midsize businesses create a seamless, optimized system that connects departments like procurement, marketing, sales and more to transform your organization into an empowered, data-driven company. You get the competitive advantage of seeing trends develop and anticipating customer needs before anybody else does.
Is your business ready for Smarter Commerce? Join the conversation on the IBM Mid-Market Smarter Commerce Twitter chat! Our panelists will include some of the top Mid-Market influencers in the industry. IBM Experts, business partners, business owners and managers are all encouraged to join in, ask questions, and share their knowledge in a relaxed atmosphere.
Wednesday May 23rd @2PM EST
The empowered customer is changing the balance of power in the retail industry.
Is your business ready?
How to Join
The chat can be followed on Twitter using the hashtag #mmSCchat
or log on and access the chat on twebevent: http://twebevent.com/mmSCchat