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According to IDC, the enterprise social platforms market is expected to reach $4.5 billion by 2016, representing growth of 43 percent over the next four years.*
While this demand is on the rise, organizations are still looking for ways to embrace social capabilities to transform virtually every part of their business operations, from marketing to research innovation and human resources, but lack the tools to gain insight into the enormous stream of information and use it in a meaningful way.
"Social software is gaining in momentum in the enterprise," says Michael Fauscette, group vice president for IDC's Software Business Solutions Group. "Companies are seeing significant gain in productivity and increasing value from successfully deployed social software solutions including supporting ad hoc work by bringing people, data, content, and systems together in real time and making more effective critical business decisions by providing the 'right information' in the work context."
Today, more than 35 percent of Fortune 100 companies have adopted IBM's social software offerings including eight of the top 10 retailers and banks. IBM's social business software and services is unique combining social networking capabilities with analytics to help companies capture information and insights into dialogues from employees and customers and create interactions that translate into real value.
IBM's social networking platform, IBM Connections, allows for instant collaboration with one simple click and the ability to build social communities both inside and outside the organization to increase customer loyalty and speed business results. IBM Connections is available both on premise and in the cloud.
In the past year, new IBM Connections clients include Lowe's Home Improvement, Electrolux, TD Bank, Newly Weds Foods, Russell's Convenience stores, Bayer Material Science, The Ottawa Hospital, Premier Healthcare Alliance, Earthwatch, and the law offices of LaVan & Neidenberg.
"The opportunities for organizations to adopt social business processes to connect people and speed innovation is limitless," said Alistair Rennie, general manager, social business, IBM. "A successful social business can break down the barriers to collaboration and transform the next-generation workforce, from device to delivery vehicle of your choice, to improve productivity and speed decision making."
For more information, visit www.ibm.com/socialbusiness.
*IDC, "Worldwide Enterprise Social Software 2011 Vendor Shares, Jun 2012, Doc # 235273