Tuesday, June 12, 2012

Leverage "strangers with experience". #ibmsoftwarestory #in

Petco

Petco wanted to improve its online shopping experience through better targeting, analytics and sharing of user reviews on its site.

The click-through rate improved to 30 percent—a five-times improvement over other campaigns.

50% higher conversion for "4.5 paw"-rated products.

IBM capabilities
  • Enterprise Marketing Management
  • Business Analytics