Wait…who? IBM? Where the heck have they been?
Well, let’s see.
Just this week it was announced that WellPoint, one of the country’s largest insurers, will be using IBM’s super-computer “Watson” to help doctors figure out how to treat diseases. IBM? For some reason I never seem to hear much about them in the news. Besides Watson unfairly trouncing humans on Jeopardy, one could ask if IBM even exists nowadays. Are they still even a player in today’s technology industry?
And what have we learned about software? It requires service. That’s because software needs to be installed, configured, customized, changed and then taught to users. And then it needs to be integrated with other software systems. And after all that’s done, software needs to be supported so that it can continue to run on new devices, operating systems and hardware platforms. IBM does this too.
IBM is IBM because of their investment in technology. For the 18th year in a row, IBM ranked #1 in companies receiving U.S. patents with 5,895 granted. The company expects to spend $20 billion in acquisitions between 2011 and 2015. Just this year they’ve invested heavily in data analytics and a new hybrid cloud solution. IBM’s not alone in this – all good technology companies invest heavily in research and development.