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Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts
Tuesday, November 11, 2014
Thursday, March 21, 2013
Wednesday, December 26, 2012
Sunday, May 22, 2011
IBM Releases "The State of Marketing 2011" and Analyzes The Usage of Social and Mobile
Posted by Brandon Gutman, Forbes.com
Originally published on Forbes.com on May 3rd, 2011
In this Brand Innovator Spotlight, Craig Hayman, General Manager of Industry Solutions at IBM Software Group, discusses the findings from IBM’s study “The State of Marketing 2011,” which was issued today from IBM’s Marketing Innovation Summit in Boston. The survey shows that while the proliferation of electronic channels — from email to social and mobile media — has opened up many more possibilities for meaningful communications with customers, this “online channel sprawl” has led to confusion and information overload. Marketers need better analytics tools to turn data into action overall and particularly in social media for which being there simply isn’t enough to win friends and drive business results.
Brandon Gutman: Is the social media channel ready to become a major component of the overall marketing mix?
Craig Hayman: This survey shows us that all things social continue to hold interest with more than half of marketers incorporating social media into their marketing efforts. The most popular social tactics are 3rd party networking sites such as Facebook and LinkedIn which ranked the highest on the list of social media marketing options at 60%. Despite these numbers or maybe because of them, social media marketing is undergoing some growing pains.
Irrational enthusiasm in this channel is tempered. What this suggests is that the inflated expectations of the initial hype cycle have passed and now marketers are focused on finding the value in social media with more targeted insights and actions. As a result, we expect to see marketers analyze their prospects more diligently across three major areas of social content including owned (what they create), earned (what customers create), and paid (what marketers spend money for).
Is 2011 the year that we can finally say that mobile marketing has arrived?
At this juncture it’s safe to say that the smart phone has clearly become an integral channel for today’s marketer. This continued momentum can be attributed to many factors including the maturation of the Google platform, the success of Apple and its iPad as well as the buzz around near field communication (NFC)-based mobile payments. These and other factors have sparked growing continued mobile marketing adoption with more than 40% of companies currently using mobile marketing tactics including mobile email, mobile websites and mobile applications. Looking ahead, another 20% stated that they plan to adopt mobile within the year, as the number of consumers adopting connected mobile devices continues to grow.
What is the biggest challenge facing today’s marketer?
Marketers have made it clear that bridging the “Data Analysis to Action” Gap is their biggest challenge. They appear to have more data than they know what to do with. According to our research, nearly 60% of respondents listed “measurement, analysis and learning” as their top information technology (IT) bottleneck. The study also found that more than 60% identified “turning data into action” as their top organizational issue. What’s interesting is that despite this appreciation for the value of Web data, half or less of respondents said they currently use data regarding individual online visitors/behavior to perform analytics or make decisions regarding offers and campaigns. Furthermore, while about one-third or respondents plan on doing both in the next twelve months a surprising 14% have no plans to use this data at all.
What role is technology playing for today’s marketer?
Marketers are increasingly looking for technology over other factors such as staff or external support to help them increase productivity. Specifically, we are seeing a growing need for software that breaks down barriers and facilitates coordinated marketing efforts. In this survey close to 90% of respondents expressed interest in an integrated marketing suite, as the industry’s need for sophisticated technology grows and adoption matures. Furthermore, more than half of marketers cited technology as the key to productivity and specifically to resolving the challenges of meaningful measurement and analysis, and to choosing the next best course of action.
Follow Brandon on Twitter at http://twitter.com/brandongutman
Originally published on Forbes.com on May 3rd, 2011
In this Brand Innovator Spotlight, Craig Hayman, General Manager of Industry Solutions at IBM Software Group, discusses the findings from IBM’s study “The State of Marketing 2011,” which was issued today from IBM’s Marketing Innovation Summit in Boston. The survey shows that while the proliferation of electronic channels — from email to social and mobile media — has opened up many more possibilities for meaningful communications with customers, this “online channel sprawl” has led to confusion and information overload. Marketers need better analytics tools to turn data into action overall and particularly in social media for which being there simply isn’t enough to win friends and drive business results.
Brandon Gutman: Is the social media channel ready to become a major component of the overall marketing mix?
Craig Hayman: This survey shows us that all things social continue to hold interest with more than half of marketers incorporating social media into their marketing efforts. The most popular social tactics are 3rd party networking sites such as Facebook and LinkedIn which ranked the highest on the list of social media marketing options at 60%. Despite these numbers or maybe because of them, social media marketing is undergoing some growing pains.
Irrational enthusiasm in this channel is tempered. What this suggests is that the inflated expectations of the initial hype cycle have passed and now marketers are focused on finding the value in social media with more targeted insights and actions. As a result, we expect to see marketers analyze their prospects more diligently across three major areas of social content including owned (what they create), earned (what customers create), and paid (what marketers spend money for).
Is 2011 the year that we can finally say that mobile marketing has arrived?
At this juncture it’s safe to say that the smart phone has clearly become an integral channel for today’s marketer. This continued momentum can be attributed to many factors including the maturation of the Google platform, the success of Apple and its iPad as well as the buzz around near field communication (NFC)-based mobile payments. These and other factors have sparked growing continued mobile marketing adoption with more than 40% of companies currently using mobile marketing tactics including mobile email, mobile websites and mobile applications. Looking ahead, another 20% stated that they plan to adopt mobile within the year, as the number of consumers adopting connected mobile devices continues to grow.
What is the biggest challenge facing today’s marketer?
Marketers have made it clear that bridging the “Data Analysis to Action” Gap is their biggest challenge. They appear to have more data than they know what to do with. According to our research, nearly 60% of respondents listed “measurement, analysis and learning” as their top information technology (IT) bottleneck. The study also found that more than 60% identified “turning data into action” as their top organizational issue. What’s interesting is that despite this appreciation for the value of Web data, half or less of respondents said they currently use data regarding individual online visitors/behavior to perform analytics or make decisions regarding offers and campaigns. Furthermore, while about one-third or respondents plan on doing both in the next twelve months a surprising 14% have no plans to use this data at all.
What role is technology playing for today’s marketer?
Marketers are increasingly looking for technology over other factors such as staff or external support to help them increase productivity. Specifically, we are seeing a growing need for software that breaks down barriers and facilitates coordinated marketing efforts. In this survey close to 90% of respondents expressed interest in an integrated marketing suite, as the industry’s need for sophisticated technology grows and adoption matures. Furthermore, more than half of marketers cited technology as the key to productivity and specifically to resolving the challenges of meaningful measurement and analysis, and to choosing the next best course of action.
Follow Brandon on Twitter at http://twitter.com/brandongutman
Thursday, March 10, 2011
iPhone / Gmail Issues
To any iPhone and Gmail users out there: Have you experienced any issues with the "Push" feature over the last couple of days?
I've had my Gmail set up on my iPhone since I got the phone in October. I have it set it up via the Microsoft Exchange work-around per the Google Sync instructions. It had been flawless. I was actually getting my Gmail messages on my phone before I'd see them on my computer.
Then, all of a sudden (yesterday), it started to act up, pushing e-mails to me sometimes up to 20 minutes later - or more. What's weird is that my Calendar and Contacts sync is still nearly instantaneous.
Anyone else experiencing this?
I've had my Gmail set up on my iPhone since I got the phone in October. I have it set it up via the Microsoft Exchange work-around per the Google Sync instructions. It had been flawless. I was actually getting my Gmail messages on my phone before I'd see them on my computer.
Then, all of a sudden (yesterday), it started to act up, pushing e-mails to me sometimes up to 20 minutes later - or more. What's weird is that my Calendar and Contacts sync is still nearly instantaneous.
Anyone else experiencing this?
Monday, January 31, 2011
IBM to Add Corporate Social Network to IPhone, IPad
By Katie Hoffmann - Jan 31, 2011
This article was originally published on Bloomberg.com.
International Business Machines Corp.’s head of social networking was in an Indian airport last year when the client he was meeting changed topics. Unprepared, Alistair Rennie used his BlackBerry to access IBM’s internal network and poll colleagues on the matter.
“I had everything I needed,” Rennie said Jan. 28 in a telephone interview. “It saved me hours.”
Rennie is betting IBM’s customers will have the same reaction. The company is revamping its social-networking programs for mobile devices, including Apple Inc.’s iPhone and iPad tablet and Research In Motion Ltd.’s BlackBerry.
As Facebook Inc. and Twitter Inc. continue to add millions of users, IBM is aiming to carve its own space in corporate social networking. Sales of social-business programs should triple to almost $2 billion by 2014, IBM said, citing research firm IDC Corp. Adding its collaborative software to mobile devices will give IBM an extra boost in the industry as it raises corporate productivity, Rennie said.
“The network isn’t at the water cooler anymore,” he said.
The software will feature an activity feed, which gathers information about customers, relevant news and information about colleagues, Rennie said. Customers also will be able to have video Web meetings, share pictures and post blogs.
IBM is announcing the software today at its annual Lotusphere conference in Orlando, Florida. RIM co-Chief Executive Officer Jim Balsillie will be on stage to talk about how the software will work with the PlayBook, the company’s tablet scheduled to come this quarter, he said.
Lotus Symphony
Other supported devices include those on Google Inc.’s Android platform and Nokia Oyj smartphones. IBM will add devices as they come out, Rennie said.
IBM climbed 22 cents to $159.43 at 9:56 a.m. in New York Stock Exchange composite trading. The shares advanced 12 percent last year.
The company also is introducing a cloud-computing version of its Lotus Symphony software, which lets users create and edit documents and presentations. Cloud computing is designed to help customers save money by letting them store and access data via the Internet, rather than from their own servers.
IBM, based in Armonk, New York, gets more than a fifth of its revenue from software sales. The division will account for more than half of the company’s profit by 2015, IBM said in May.
This article was originally published on Bloomberg.com.
International Business Machines Corp.’s head of social networking was in an Indian airport last year when the client he was meeting changed topics. Unprepared, Alistair Rennie used his BlackBerry to access IBM’s internal network and poll colleagues on the matter.
“I had everything I needed,” Rennie said Jan. 28 in a telephone interview. “It saved me hours.”
Rennie is betting IBM’s customers will have the same reaction. The company is revamping its social-networking programs for mobile devices, including Apple Inc.’s iPhone and iPad tablet and Research In Motion Ltd.’s BlackBerry.
As Facebook Inc. and Twitter Inc. continue to add millions of users, IBM is aiming to carve its own space in corporate social networking. Sales of social-business programs should triple to almost $2 billion by 2014, IBM said, citing research firm IDC Corp. Adding its collaborative software to mobile devices will give IBM an extra boost in the industry as it raises corporate productivity, Rennie said.
“The network isn’t at the water cooler anymore,” he said.
The software will feature an activity feed, which gathers information about customers, relevant news and information about colleagues, Rennie said. Customers also will be able to have video Web meetings, share pictures and post blogs.
IBM is announcing the software today at its annual Lotusphere conference in Orlando, Florida. RIM co-Chief Executive Officer Jim Balsillie will be on stage to talk about how the software will work with the PlayBook, the company’s tablet scheduled to come this quarter, he said.
Lotus Symphony
Other supported devices include those on Google Inc.’s Android platform and Nokia Oyj smartphones. IBM will add devices as they come out, Rennie said.
IBM climbed 22 cents to $159.43 at 9:56 a.m. in New York Stock Exchange composite trading. The shares advanced 12 percent last year.
The company also is introducing a cloud-computing version of its Lotus Symphony software, which lets users create and edit documents and presentations. Cloud computing is designed to help customers save money by letting them store and access data via the Internet, rather than from their own servers.
IBM, based in Armonk, New York, gets more than a fifth of its revenue from software sales. The division will account for more than half of the company’s profit by 2015, IBM said in May.
Friday, July 31, 2009
Thursday, July 16, 2009
Best Buy calls Twitter a job qualification
Another interesting read:
Best Buy calls Twitter a job qualification
Best Buy calls Twitter a job qualification
A Very Interesting Read from Wired Magazine
Facebook vs. Google and the future of the Internet...
Great Wall of Facebook
Great Wall of Facebook
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