Thursday, September 30, 2010

IBM ASL: Improve Your Bottom Line

Are you an ISV who develops an application? Do you sell your application to more than one end user? Do you or would you like to bundle IBM software with your application? If you answered yes to these questions, then read on!

Why partner with IBM Software?

Including IBM in your software solutions has never been easier to do...Integrate it...Bundle it...Sell it...All as part of a single solution to your customer. One contract. One face to your customer. One agreement that allows you to ship the IBM software as part of your solution to your customers around the world.

Deliver greater value to your customers.

Thousands of solution providers have found Application Specific Licensing as a great way to cut cost, speed up business processes and software development, and increase productivity. And, they’re doing it with IBM’s Information Management, Lotus, Tivoli, WebSphere, Rational, and Informix software technology.

Whether you produce software applications, or bundled solutions, IBM Software's ASL contracts provide what you need to slash development costs and increase quality to your customers. ASL Business Partners can deliver IBM Software as part of their solution at low costs. There's no need to dedicate resources or enlist specialized skills to create world-class, industrial strength, open-standards software. And when you build on IBM Software solutions, you eliminate many of the risks involved in developing software on your own. Not only will you save money, you'll get to market faster.

Why Application-Specific Licenses?  It’s not just about the discount. It’s also about...

  • Single contract to customer – Business Partners want their contracts in front of their customers. They don’t want their reps carrying IBM Passport Advantage contracts.
  • Single point of contact from sales to support – End customers want a bundled solution that allows them to work with one contact. Business Partners don’t want to tell their customers to call IBM when the solution is down.
  • Distribution – The ASL agreement allows the Business Partner to ship the IBM Software bundled with their solution worldwide.
  • Reduce costs and get to market faster – Use IBM’s market-leading software as your middleware and eliminate the need to develop your own.

Call me at (770) 863-1493 or send me an e-mail at if  you would like to learn more.

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