Increasingly Demanding Customers #in #ibmsoftwarestory

Gain a real-time, actionable view of customer behavior.

• 64% of consumers make a first purchase because of a digital experience.
• 75% of people do not believe that companies tell the truth in advertising.
• 86% of customers us several channels before making a purchase.

What if... you could use customer insights to increase sales per unique visitor by nearly 50%?

Petco did.