Friday, January 17, 2014

Live Webinar: Design, Develop and Deploy Mobile Apps

Best Practices for Enterprise Mobile App Management
January 23, 2014, 2 p.m. Eastern/11 a.m. Pacific

Everyone is asking for a mobile app--your customers, your employees, your community. With a successful and highly usable mobile app, you can boost employee efficiency, improve customer service, and extend mobile commerce--but successful design, development and deployment can be challenging even for skilled and seasoned technical teams. Without a well-planned design and strategy, your app project can quickly become a nightmare.

Join this highly anticipated webinar on Thursday, January 23, 2014 at 2 pm EST to learn the mobile app life cycle from design through development and deployment.
  1. Design: Learn how to design world-class mobile apps which are valuable, enjoyable, and effortless. In this segment Yael Alkalay will introduce the IBM Design Thinking framework, its value and best practices for mobile app design.
  2. Develop: Creating successful mobile apps is a team effort across the creative, technology and business groups which can be challenging to collaborate on one project. Judy Robb will explain how IBM Interactive helps organizations overcome barriers to create compelling user experiences.
  3. Deploy: Your ultimate goal is to get the right applications to the right user in a secure, easy, reliable and automated fashion. Kaushik Srinivas will discuss various deployment considerations such as app store and security concerns, as well as post-deployment app management and reporting.
About the Speakers

Kaushik Srinivas is a Product Manager at Fiberlink specializing in cloud-based enterprise mobility management solutions. His knowledge of mobile devices in the enterprise such as smartphones and tablets makes him an expert in Bring Your Own Device (BYOD) and Corporate Owned devices. MaaS360 by Fiberlink, an IBM company, has over 20 years of experience in delivering enterprise mobility management and security solutions for organizations of all sizes and is a trusted leader in enterprise mobility management for the cloud.
Judy Robb is a Business Development Executive with IBM Interactive. She has more than 15 years of varied information technology experience leading teams and fostering client relationships in the areas of user experience design and omni-channel customer experience strategy. Her repertoire of expertise includes client strategy definition and workshops, interaction and visual design, social media strategy, commerce and globalization, information architecture, governance and business process modeling.

Yael Alkalay is an award winning UX designer and artist, specializing in mobile application design. Yael works as a Design Change Leader at IBM. She's part of IBM's design leadership team (, responsible for driving a culture of design and innovation throughout the company.

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