Tuesday, March 31, 2015

Three Ways to Get Competitive with SaaS

This post was originally published on the Thoughts on Cloud blog by Marcos Sylos. March 26, 2015.
Companies often adopt software as a service (SaaS) to reduce costs. In so doing, many are surprised to find that cost savings is not the only benefit they reap.  A study, conducted by IBM examining almost 900 companies that adopted SaaS, found that nearly half credited SaaS with helping them to gain a competitive advantage in the marketplace.

Many cited the following three main reasons for that achievement:

1. Stronger partnerships between information technology and line of business departments.
Integrating new SaaS applications allows companies to tap into existing data on new and established systems. This is  key to improving enterprise systems and gaining agility.

New SaaS applications are managed by third parties, which means  information technology (IT) departments becomes more of business partner than a systems provider. Companies can avoid the demanding tasks of application support and some of the difficulty in the relationship between IT and line of business (LOB) teams.

2. Increased collaboration.
SaaS solutions drive broader collaboration across internal and external organizations and systems. It starts with internal IT and LOB partnerships and extends to other organizations and external partners  that are essential to a business.

3. Improved efficiency for the enterprise.
SaaS solutions are implemented quickly and bring new capabilities to the enterprise. By using big data to provide insights, for example, companies can make better and faster decisions. Companies can become more agile, reacting faster to changes in the marketplace, by adopting SaaS solutions integrated with their established systems. Enterprise efficiency transforms into a competitive advantage.

Check out the IBM SaaS portfolio to see the many ways your company can use SaaS to solve critical business needs and gain competitive advantage in the marketplace. If you’d like to discuss things further, please leave a comment below or connect with Marcos on Twitter @MarcosSylos.

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