Give your apps the "Wow!" factor and your users a stellar experience with the IBM MobileFirst Platform.

In order to truly capitalize on the power of mobile, apps have to do more than provide a simple personalized front-end UI experience. Delivering that unique user experience requires capturing, interpreting, and acting on contextual data, including geolocation. Learn to pull in rich information and transform it with your systems of engagement into actionable data to deliver real-time offers, be they content-based or promotional. See how the IBM MobileFirst Platform provides the ability to make your apps both personalized and contextual. Join this webinar to learn how to: Gain insights through the use of geolocation-based data, analytics, and push notifications Deliver an exceptional user experience through integration with data from back-end systems or third party APIs Minimize effort on the back-end to free up resources and focus on user experience