Wednesday, May 2, 2012

#IBM @BSPS0ftware Complimentary Event: Business Intelligence Forum (Boston, MA | May 22nd) #in

Business Intelligence Forum - Boston - May 22
IBM Business Analytics and BrightStar Partners helped the Cincinnati Zoo drive an 8x return on investment within year one!  Attend the is complimentary event to learn how the zoo used IBM Business Analytics to:

OPTIMIZE BUSINESS OPERATIONS
The Zoo is using analytics to gain valuable insight into what products guests buy, when, and what items are purchased together.  Learn how the Zoo uses Cognos to analyze the impact of weather on visitation and product sales patterns, and more!

GAIN DEEP MARKETING INSIGHT
The Zoo has advanced geo-analytical capability to drill into customer behavior patterns all the way down to the individual level.  Learn how the Zoo uses mapping and drill thru capabilities to conduct advanced target marketing efforts to Zoo guests and members.

DRIVE REVENUE, VISITATION AND LOYALTY
Learn how the Zoo is using business analytics and customer segmentation strategies to drive new revenues and increase attendance.Enjoy lunch while hearing more on this story, followed by a live solutions showcase, and a viewing of "Tornado Alley" at the Omni Theatre.


Tuesday, May 22, 2012
11:00 am – 3:00 pm
The Museum of Science
D'Arbeloff Conference Suite

Agenda
11:00 - 11:30am:  Welcome and registration
11:30 - 12:30pm:  Cincinnati Zoo Presentation
12:30 - 1:45pm:  Buffet lunch and Solution Showcase (featuring demonstrations on TM1, Cognos Insight, Predictive Analytics and BrightStar's VenueEdge Cloud Solution)
2:00 - 3:00pm :  "Tornado Alley" at the Omni Theatre
Spaces are limited - register today to reserve your complimentary seat!