Why channel partnerships excite me...

As I am currently seeking my next challenge in channel sales with a growing and dynamic company, I thought I would share some very interesting statistics that excite me about sales partnerships.

As of 2023:

• 75% of world trade flows through partnerships. (Canalys)
• 38% of CEOs say partnering is their #1 growth strategy. (KPMG)
• There is 50% of YoY increase in the number of B2B partsnerhips being formed. (IDC)
• Microsoft alone adds about 10,000 partners per month and, as of 2023, had over 500,000 partners. (Accenture)
• Companies need to increase their quantity of painters by nearly 10x over the next three to five years in order to succeed. (Forrester)
• 76% of CEOs say that their current business model will unrecognizable in five years due to changing partnership networks. (Accenture)

However, success of partnerships is not guaranteed.  Some statistics point to high failure rates for business partnerships (sometimes as high at 70 to 80%).  

The good news is that IT partnerships can achieve success rates of over 80% when approached strategically with clear goals, strong communication, mutual commitment, dedicated management, and formal processes.